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Crown & Caliber and Troverie Announce Luxury Watch Trade In, Trade Up Program

New Offering Gives Luxury Watch Owners Cash or a 20% Additional Credit

Towards a New Authorized Watch Purchase on Troverie

ATLANTA AND NEW YORK – (November 14, 2018) – Crown & Caliber, the premier online destination to buy and sell luxury pre-owned timepieces, and Troverie, the brand-authorized, omni-channel destination for new luxury watches, introduced a nationwide trade in, trade up program. The offering seamlessly integrates the world of pre-owned and new luxury brand authorized timepieces with best-in-class, white-glove service offered by both companies.

The program offers owners and collectors of high-end timepieces a trusted and accessible avenue to realize immediate value for their unwanted luxury timepieces and trade up for a new watch on Troverie, securing a new, guaranteed authentic luxury timepiece at a fraction of one’s previous out-of-pocket cost. Based on a complimentary quote provided by Crown & Caliber, whose valuations are based on thousands of historical sales and listings in the second-hand market, customers will receive two offers: (1) a Crown & Caliber cash offer and (2) a Troverie gift card offer with an additional 20% in value – enhancing the cash offer – to be used towards the purchase of a new watch.

“This program with Troverie is the first time ever that luxury watch owners will be able to perform a full transaction of trading in a pre-owned timepiece and acquiring a new luxury timepiece online,” says Hamilton Powell, founder and CEO of Crown & Caliber. “Sellers can expect to receive absolute transparency and high-quality professional service throughout the process, resulting in a valuable and enjoyable experience.”

Unlike other online retailers that have been unable to secure authorization from leading luxury brands, Troverie’s fully-authorized collection includes over 1,000 watches from these top luxury manufacturers, such as: Blancpain, Breguet, Breitling, Bulgari, Girard-Perregaux, Omega, and Tag Heuer. All watches on Troverie are available for immediate purchase and delivery from the Troverie network of authorized jewelers around the country. The company’s multi-brand technology platform integrates directly with on-site inventory management and sales systems to ensure availability, efficient order processing, and exemplary customer service through Troverie’s network of trained ambassadors.

“At Troverie, we are driven to provide the best possible experience across the entire sales journey. It’s time the experience of selling a luxury watch was on par with other high-value assets like jewelry or automobiles,” adds Fred Levin, founder and CEO of Troverie. “This partnership with Crown & Caliber gives customers across the United States the opportunity to monetize and benefit from the unused watches sitting in their drawers, upgrading them for a new timepiece they will enjoy for many years to come.”

The trade-in, trade-up program is a timely response to trends in the luxury goods marketplace. A recent study conducted by Bain & Company demonstrated that online luxury sales increased 24% in 2017 and a marketplace analysis from the Luxury Institute revealed that 21% affluent consumers with an income of over $150,000 prefer to shop online.

Luxury watch brands of consideration for trade in include, but are not limited to: Rolex, Omega, Tag Heuer, Breitling, Cartier, Panerai, IWC, and Patek Philippe.

For more information on the program and instructions on how you can participate, visit:

About Crown & Caliber

Crown & Caliber was founded in 2013 as an exclusively online marketplace for pre-owned luxury watches, including Rolex, Omega, Breitling, Panerai, Patek Philippe, Tag Heuer, and dozens of others. The company is dedicated to providing a uniquely better way to buy, sell, or trade a pre-owned luxury watch. The 50-person team, based in Atlanta, is passionate about watches, their owners, and the stories they tell about people, moments, culture, craftsmanship and technology. Crown & Caliber offers the ultimate in customer service and industry expertise. For more information, visit:

About Troverie

Troverie™, part of the Authorized Luxury Group, is a brand authorized, omni-channel, e-commerce destination for luxury watches, bringing together leading luxury brands and top jewelers to provide casual shoppers and serious horologists a well-curated, comfortable and secure shopping experience – fully guaranteed and protected by the manufacturer. Troverie fills a void in the watch industry by being an authorized omnichannel partner for more than 16 brands of luxury watches and by partnering with established, independent jewelers in 22 states with over 70 locations. Troverie’s all-encompassing shopping experience allows users to make a purchase online to be delivered directly to the consumer or picked up at a trusted local jeweler. Troverie creates a luxury shopping experience from the palm of your hand, with the safety and assurance of the full warranty, protection and backing from the watch manufacturer. For more information, visit: or call (877) 876-8388.


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