The global consumer landscape has seen much change over the course of the last decade, with 2020 certainly solidifying the significance of the digitisation of access. This is the same approach of both MR PORTER and NET-A-PORTER, providing unprecedented access to high end luxury and fashion items to the global consumer market. And now, both esteemed online luxury retailers have partnered together to bring to life digitally the global watchmaking event that is Watches & Wonders, a celebration of horological excellence and a symbol of modernity in an industry that is centuries old.
MR PORTER and NET-A-PORTER are two of the world's leading online luxury fashion retailers, pioneering the world of e-commerce for the last two decades. MR PORTER has established itself as the world's premier online destination for men's style and fashion. It offers an incredible ever-changing catalogue of seasonal luxury fashion items to cater for all tastes and styles, providing access for customers from more than 180 countries around the world. MR PORTER's inventory includes some of the world's finest and most desirable timepieces, including pieces from Bovet, Cartier, Roger Dubuis and Ulysse Nardin.
NET-A-PORTER spearheaded the online fashion movement in June of 2000 and established itself as the online luxury fashion destination for women. NET-A-PORTER's innovative approach has ultimately seen it's expansive e-commerce platform offering incredible curated product catalogues that include brands such as Gucci, Balenciaga, Saint Laurent and Prada. And similarly like MR PORTER, NET-A-PORTER offers its customers unparalleled access to luxury watch maisons like Cartier, IWC and Piaget.
Watches & Wonders is a horological event unlike no other. Organised by the Fondation de le Haute Horlogerie (formerly known as the Salon International de la Haute Horlogerie), the international event was digitised earlier this year in the form of a virtual show in light of the global COVID-19 pandemic, which resulted in a collectively positive experience for both maisons and consumers, alike. The opportunity of converting an international trade show into an online event was taken with aplomb and what eventuated was one of the most forward-thinking and most enjoyable watch events, giving everyone with an online connection unprecedented access to some of the world's most incredible timepieces.
And so, the natural inclination to continue on this trend of digitisation is to partner with the industry's leading online retail destinations, being MR PORTER and NET-A-PORTER. This marks a significant moment for the industry, particularly for one that is so steeped in history and tradition. The Watches & Wonders event will be brought to life through MR PORTER and NET-A-PORTER's online shopping and content platforms, with a calendar of activity scheduled in for the campaign period, including exclusive EIP (Extremely Important Person) events, appointment-based activities, virtual one-on-one appointments and interactive Instagram Live conversations hosted by NET-A-PORTER and PORTER's Editor in Chief, Sarah Bailey, and MR PORTER's Senior Watch Editor, Chris Hall.
Stay tuned as we discover some of the incredible timepieces to be released at Watches & Wonders from the participating watchmaking maisons over the next two weeks!