MR PORTER x Chopard: The Premier Online Fashion Destination Meets a Watchmaking Dynasty
MR PORTER has unveiled its latest partnership, this time with the maison of Chopard, one of the last-standing family-run watchmakers. This partnership will be unprecedented access to a variety of Chopard's family of watches, including the avantgarde Alpine Eagle, the sporty Classic Racing and the classical L.U.C collections. Each collection bodes well within MR PORTER's realm of high-end haute couture, exemplifying the online fashion destination's esteemed assortment of designer clothes and accessories.
Chopard, in itself, is an institution of haute horlogerie and high-end jewellery manufacturing. It was founded by Louis-Ulysse Chopard in 1860 in the mountain of Sonvilier, Switzerland. Lauded as one of the oldest watchmakers in the world, the Chopard manufacture is hailed as a true house of haute horlogerie, capable of producing exceptionally complicated timepieces including tourbillons and minute repeaters as well as precious gem-set watches.
The news that MR PORTER has partnered with Chopard is exciting, as is the fact that customers from around the world will now have unprecedented access to three of Chopard's most popular collections: the Alpine Eagle, the Classic Racing and the L.U.C collections.
Chopard Alpine Eagle
Designed by Chopard Co-President Mr Karl-Friedrich Scheufele as a reinvention of the St. Moritz timepiece which was first introduced in 1980, the Alpine Eagle model celebrates his passion for the Alps and the golden eagle that resides there. And now, some 40 years later, the Alpine Eagle takes centre stage as one of Chopard's most wearable and most functional collection of watches.
The Alpine Eagle's distinct design is simple, refined and wholly contemporary, drawing inspiration from its natural surroundings all the while embellishing itself in an iconic and charismatic aesthetic.
The Alpine Eagle collection is comprised of a variety of models, including time-only and chronograph variants, all available in either steel, two-tone or rose gold cases.
Chopard Classic Racing
An advent of passion, the Classic Racing draws inspiration over decades of automotive engineering and mechanical watchmaking mastery. A partner of the Mille Miglia motor race since 1988 and the official timekeeper of the Historic Grand Prix of Monaco since 2002, Chopard has a long history and deep roots in the world of motorsports.
No other collection of watches within Chopard's coffers exemplifies the passionate display of motorsport racing than its Classic Racing collection, comprised primarily of both chronograph and time-only models.
Each model is an embellishment of Chopard's passion for motor racing and relentless pursuit for horological perfection, combining sporty aesthetics with brilliant mechanics.
Perhaps one of the finest examples of classical watchmaking, Chopard's L.U.C collection of watches is utterly incredible. The L.U.C collection offers some of the world's most complicated watches, paired alongside simple time-only models to create one of the deepest and most varied watch family.
Elegant, steeped in heritage and undeniably beautiful, the L.U.C collection boasts an incredible display of workmanship, artisanship and an eye for meticulous details throughout.
The L.U.C collection offers an incredible variety of watches, including perpetual calendars, classical and contemporary time-only watches and everything in between. By far one of my favourite collection of watches, period.