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Rolex Perpetual Planet Initiative: Celebrating The Ocean




For nearly a century, Rolex has supported explorers and shifted focus to environmental protection. The Perpetual Planet Initiative, launched in 2019, includes partnerships with Mission Blue and National Geographic Society. It supports over 30 other partnerships focused on ocean conservation, wilderness protection, and preserving the living world, including Coral Gardeners and Rewilding projects. Rolex also invests in future generations through education and grants.


Today, the Rolex Perpetual Planet Initiative supports numerous conservation projects globally, focusing on ocean conservation, wilderness protection, and preservation of the living world. Rolex has established key Moments throughout the year to highlight these projects and the individuals driving them. The Oceans Moment celebrates those protecting our seas.


Exploring And Protecting



The sea is vital for life on Earth, acting as a major oxygen producer, carbon sink, and thermal regulator. Preserving the oceans is crucial for maintaining global climate and protecting marine ecosystems. The Galapagos, for instance, added 60,000 square kilometers to its no-fishing zone in January 2022.


Sylvia Earle, a Rolex Testimonee since 1982, has led over 100 expeditions and spent more than 7,000 hours underwater, advocating for ocean preservation. Emma Camp, a 2019 Rolex Awards Laureate, has transplanted over 100,000 corals to nurseries across the Great Barrier Reef.


Renewing Its Commitment



The 2019 launch of the Rolex Perpetual Planet Initiative reinforced the company's commitment to protecting the planet. Partnering with Mission Blue, founded by Sylvia Earle, Rolex aims to protect 30% of the world’s seas by 2030. The initiative supports over 160 Hope Spots, including the Azores and Galapagos, conducting vital research to assess ocean health.


Rolex also supports various ocean advocates, from Coral Gardeners in French Polynesia to conservation photographers like Cristina Mittermeier and Paul Nicklen, promoting global awareness and positive action for ocean conservation.


Global Efforts



Through the Perpetual Planet Initiative, Rolex creates a network of conservationists enhancing each other's projects. For instance, UTP combined their diving expertise with ichthyologist Luiz Rocha's knowledge to explore Guadeloupe's deep-sea animal forests.


Rolex supports the next generation of marine pioneers through scholarships from the Our World-Underwater Scholarship Society. Their global engagement spans 16 countries, creating safe zones for diverse species and continuing to protect the oceans.



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