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Watchadvisor Expands Into The US Market With Troverie

The Largest Watch Database Partners with the Largest Authorized Multi-Brand Online Collection of Luxury Watches, Creating a Convenient Way to Explore the World’s Leading Brands and Purchase a New Timepiece Online Through an Authorized Retailer

NEW YORK – NOVEMBER 29, 2018 – A new partnership between WatchAdvisor and Troverie is helping watch lovers in the United States use digital solutions to explore, select and purchase authorized, luxury Swiss watches online. Troverie is the first US-based partner retailer to join the WatchAdvisor platform, allowing users to discover newly coveted timepieces and connect with an official authorized retailer in a seamless transaction.

US-based WatchAdvisor users can browse the world’s largest online watch database and save favorites to their profile or use the watch matchmaking service to see a series of recommended styles based on a series of questions. From there, any watch available on Troverie can be purchased and shipped immediately.

“We believe Troverie’s greatest strength is our dedication to creating a luxury experience that caters to watch clients through a thoughtfully designed online platform, while simultaneously offering offline guidance from most reputable jewelers in the United States,” said Fred Levin, CEO of the Authorized Luxury Group (ALG), the parent company of Troverie. “With WatchAdvisor, we are combining innovative digital solutions, the speed and convenience of online shopping, plus the expansive network of family-owned jewelry and watch stores across the US.”

"With Troverie we have created a complementary universe in which watch lovers find everything that is of importance for the industry in today's US market", explains co-founder Val Stepanov. Val, President and co-founder of WatchAdvisor, is justifiably proud of this partnership: "With Troverie we can offer our community in the US trusted and exclusive access to luxury Swiss watches.”

Troverie offers the nation’s largest multi-brand collection of luxury watches online through its fully-authorized platform. The company has partnered with 17 of the leading luxury brands and the top American independent jewelers in 22 states to create a unique omni-channel business model. Clients can choose to have their luxury watch delivered within the United States in as little as one day or to pick it up in-store at a nearby expert jeweler.

Troverie is a proud authorized partner of the following luxury brands: Bell & Ross, Blancpain, Breguet, Breitling, Bulgari, Girard-Perregaux, Glashutte Original, Hamilton, Longines, Michele, Movado, Nomos, Omega, Raymond Weil, Tag Heuer, Ulysse Nardin, and Zenith. The full collection of over 1,000 watches can satisfy the needs of any consumer, be it a buyer looking for an accessibly-priced first watch, an occasion gift giver, or an experienced horologist expanding their collection.

WatchAdvisor helps watch lovers easily find their dream watch by giving them understandable, relevant and personalized information based on their budget, buying preferences as well as the brand, watch and official shops which best fit them.

WatchAdvisor is an award-winning Swiss internet company built to stimulate the Swiss watch industry with innovative, digital solutions. WatchAdvisor AG was founded by watch and IT specialists Val Stepanov, Dr. Olaf Eichstädt, Oliver Odermatt and Michael Burkhalter in 2014. The founders share a passion for fine mechanical watches and have accumulated over 20 years of experience in the watch industry as well as over 50 years in the software and IT business. The founders are proud to have the renowned watch journalist Alexander Linz in the role of Head of Content, and Bank Vontobel managing director and watch analyst René Weber as Investor and Advisory Board member on board. For more also information, visit: or

Contact information: Teresina Degonda, PR & Media, WatchAdvisor AG, phone: +41 41 280 80 80 or e-mail:


Troverie™, part of the Authorized Luxury Group, is a brand authorized, omni-channel, e-commerce destination for luxury watches, bringing together leading luxury brands and top jewelers to provide casual shoppers and serious horologists a well-curated, comfortable and secure shopping experience – fully guaranteed and protected by the manufacturer. Troverie fills a void in the watch industry by being an authorized omnichannel retailer for 17 brands of luxury watches and by partnering with established, independent jewelers in 22 states with over 70 locations. Troverie’s all-encompassing shopping experience allows users to make a purchase online to be delivered directly to the consumer or picked up at a trusted local jeweler. Troverie creates a luxury shopping experience from the palm of your hand, with the safety and assurance of the full warranty, protection and backing from the watch manufacturer. For more information, visit: or call (877) 876-8388.


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