MR PORTER is the foremost destination of luxury, culture and style for men. Having originally been launched in 2011, it has grown to become the ultimate connection for men seeking to discover design, community and the essence of a language that is as refined as it is opulent. MR PORTER now brings together more than 500 of the world’s most sought-after brands, giving its ever-growing community unprecedented and often exclusive access to names like Bottega Veneta, Givenchy, Moncler and Tom Ford.
MR PORTER is also home to an extensive archive of high end, high horology timepieces that are as esteemed as they are sought-after – an alignment that is virtuous to MR PORTER in all of its ventures. To commemorate its collection of watches released at Watches and Wonders earlier this year, MR PORTER has launched its latest campaign, centered on its luxury watches, aptly named Keeping Time.
Keeping Time is a campaign that marries the thematic worlds of music, rhythm and style, bringing together a curated collection of watches that really do represent these culturally significant and inspired virtues. The timepieces featured in the Keeping Time campaign all encompass those ideals in their own unique and characteristically different ways.
Vacheron Constantin and Roger Dubuis exhibit their respective high complication watchmaking with delightful showings of the mesmerising tourbillon, Jaeger-LeCoultre and Hermès showcase their own contemporary interpretations of time-old complications, Cartier revisits an inspired design language from its archives, while Panerai pushes the envelope with the use of avantgarde materials and Montblanc combines the tenets of traditional watchmaking with elemental science.
This exciting campaign brings to light a range of genre-defining timepieces released at Watches and Wonders, all of which distinguish certain traits and quirks unique to its design for every taste, price-point and commemorative event in life.
Mr Maxim De Turckheim, the Senior Buyer of Fine Watches and Jewellery for MR PORTER quoted the following regarding the Keeping Time campaign: “We are excited to bring the hottest new releases coming from Watches and Wonders earlier this year, by teaming up with the exceptional maisons that created them. Keeping Time showcases exceptional timepieces from the world’s best brands in a very MR PORTER manner – bringing together watches and style together under one roof for the ultimate luxury shopping experience.”
You can see the Keeping Time highlights in the links below.